One of the most common problems in e-commerce websites is that the sales data in Google Analytics doesn’t always reflect the correct numbers in the backend e-commerce platform (Shopify, Magento,
Here’s a 23 question quiz about Google Analytics. We used it in the past as part of our recruiting process for new analysts (minus the gamification of course). In our
A few weeks ago, we ran a campaign and had to get live updates from website conversions. We didn’t want to do it via Google Analytics because of the delay.
When I first started Quickwin, about ten years ago, everything was small and compact. A few big campaigns, a few decent clients, a handful of freelance support, affiliation sites –
404 pages. Those pages that tell visitors that the page they were looking for no longer exists. It’s mainly a nightmare for people with websites that use multiple infrastructures, servers,
In my previous article (cracking the funnel), I described a cool method for looking at your funnel a little differently. Instead of seeing a static picture according to the dates
Building funnels is one of the oldest, most fundamental practices in the analytics world, and Google Analytics in particular. Funnels let us put aside our marketing and marketing-optimization efforts and
I love the following report and the priceless knowledge behind it, and it was thanks to a question someone asked me that I realized I could also make it into
In 2015, Google Analytics launched a new feature: Cohort Analysis. The method itself has been around for quite some time, of course. Until that time, it could be performed (primitively)
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