One of the most common problems in e-commerce websites is that the sales data in Google Analytics doesn’t always reflect the correct numbers in the
Here’s a 23 question quiz about Google Analytics. We used it in the past as part of our recruiting process for new analysts (minus the
A few weeks ago, we ran a campaign and had to get live updates from website conversions. We didn’t want to do it via Google
When I first started Quickwin, about ten years ago, everything was small and compact. A few big campaigns, a few decent clients, a handful of
404 pages. Those pages that tell visitors that the page they were looking for no longer exists. It’s mainly a nightmare for people with websites
In my previous article (cracking the funnel), I described a cool method for looking at your funnel a little differently. Instead of seeing a static
Building funnels is one of the oldest, most fundamental practices in the analytics world, and Google Analytics in particular. Funnels let us put aside our
I love the following report and the priceless knowledge behind it, and it was thanks to a question someone asked me that I realized I
In 2015, Google Analytics launched a new feature: Cohort Analysis. The method itself has been around for quite some time, of course. Until that time,
